Full time / part time / hybrid
Compensation: $80,000-$120,000 DOE
We are seeking a strategic, hands-on Marketing Specialist to lead and scale the Wellmade brand. This is a high-impact leadership opportunity to build, own, and evolve the marketing function from the ground up, shaping both brand direction and go-to-market strategy.
Responsibilities:
- Partner with executive leadership to define and execute a long-term brand and marketing strategy.
- Lead implementation and optimization of tools including but not limited to Calendly, Zapier, Buffer, Supermetrics, or similar CRM/marketing platforms.
- Define KPIs and build reporting frameworks to track campaign effectiveness and ROI.
- Develop structured email marketing programs, including segmentation, templates, automation, and lifecycle strategies.
- Oversee implementations alongside the Systems Lead including automation tools, analytics platforms, and backend systems.
Qualifications:
- 3–5+ years of progressive experience in Marketing Systems, Digital Marketing, Branding, or related fields, with demonstrated ownership of initiatives.
- Experience building or scaling marketing programs, systems, or functions from early stages.
- Strong understanding of marketing technology, automation, and backend systems.
- Experience with email marketing strategy, campaign development, and lifecycle automation.
- Proficiency with tools such as Adobe Creative Suite, Canva, Google Analytics, Supermetrics, Zapier, Buffer, Calendly, or similar platforms.
- Experience supporting or leading software implementations and tool integrations.
- Experience in Construction/Manufacturing/Production is a plus or experience with small stage startups, fast paced environment.
